Largest Farmers Market in South Florida to open Sun., Nov. 8

taft I95 farmers market (500 x 191)

Photo by Paul Burg

See Oct. 3, 2010 update, the grand opening.

By Rady Ananda
October 26, 2009

UPDATE: The market has not been opened due to city code inspection problems. See contact info at bottom.

The much-anticipated 100,000-square foot Yellow Green Farmers Market opens soon in Hollywood, Florida, promising fresh, local produce, meat and goods.

From fresh produce and meat to sit-down food and drinks, from leather and rock crystals to sports supplies, used books and clothing, the new market offers something for everyone within its 300 covered booths.

The site is pedestrian, bike and public transit friendly, but also has ample parking.

Sunday the 8th is its “green opening” and Sunday the 15th is the grand opening. From 1-3 pm on the 15th, 999 KISS Country will host a KISS Prize Wheel with CDs, concert tickets, T-shirts, and more.

Sunday the 15th is the last weekend to buy tickets for the 25th Annual South Florida Chili Cook-off. Again from 1-3 pm, KISS will play country music.

Access from Taft Street (near I-95), just south of the Sheridan Street exit. Doors open at 7 am and close at 4 pm. Hours all year round are Thursday: 5-11 pm; Sat & Sun 7 am to 4 pm, rain or shine.

location_map (500 x 338)

Vendors interested in renting a booth for $15 per working day or $45 a week (limited time pricing) should check out the rules & regulations and fill out a vendor application.

The Yellow Green Farmers Market
1940 North 30th Road
Hollywood, Florida 33021

Tel: 954.513.3990
Fax: 954.966.2449

General Information:
Market Coordinator:
Office Manager:
Field Manager:
Sales Representative:


3 responses to “Largest Farmers Market in South Florida to open Sun., Nov. 8

  1. They arrived in droves, beginning before 7 a.m. expecting organic squash, fresh bakery goods and pony ride for the kids, all in a onetime steel manufacturing warehouse turned into South Florida newest farmer’s market.

    “We were planning on getting all of our greens here,” said Jaime Herman, 38, who came from Parkland with her husband Lee and their two young children.

    But what Herman and hundreds of others got Sunday at the Yellow Green Farmer’s Market was a hand-out notice that the opening was delayed – perhaps forever – due to the city’s refusal to issue an occupancy permit to owner Abraham Lalo.

    And Lalo, who said he has invested nearly $5 million in getting ready for the opening, was furious. “Something good has turned into something sour,” said Lalo, 59, who with his family, runs Invicta Watch group, next door to the market property on North 30 th Road. “Now I don’t want to open.”

    After weeks of wrangling with Hollywood officials over permitting and inspections, Lalo said he learned Friday that he would not be permitted to open.

    “I can’t be any clearer than this,” wrote city planning director Jaye Epstein in an e-mail to Lalo. “Yellow Green Farmer’s Market will not be opening on Sunday, November 8, 2009. The reason continues to be all work has been done without permits, inadequate plans has [sic] been submitted, inspections can not be made, approvals can not be granted.

    “We are dealing with major life safety issue, not minor technicalities.”

    Lalo admits that improvements to an existing bathroom, and some electrical work, may not have been properly permitted. But he also suggests that city officials have been less than cooperative in assisting the venture he said would create 700 new jobs and that his family would operate at a loss.

    “Why isn’t the city helping instead of hurting,” said Lalo’s daughter Gany Lalo, 36.

    Eyal Lalo, 35, Gany’s brother, speculated that the some city officials may fear the Farmer’s Market could morph into a flea market. But he said vendors, working from 350 booths, would sell only produce, flowers, baked goods and art. Not welcome, he said, were sellers of radios, used clothing or tattoos.

    “We assumed that they intended to work with us to make this a success,” he said.

    Epstein, in an e-mail sent early Friday morning, insisted the city would welcome a farmer’s market. “The idea of a Farmer’s Market is an interesting concept, one which the city would likely embrace,” he wrote to Lalo. “However, this is not about a Farmer’s Market, this is about protecting the health, safety and welfare of the public.”

    Gany Lalo said the family began to run radio spots Saturday in an effort to pull back from a wide advertising campaign touting the grand opening. But the constant stream of traffic into the site Sunday morning attested to the fact that many had not heard the opening was cancelled.

    Adriana Ruiz, along with Dexter Roberson and their son Emilio, 6, drove up from their home in South Miami. “I can’t wait for this to open,” said Ruiz as she and her family walked through the cavernous space, decorated with hay bales, wooden farm wagons and ceramic Holstein cows.

    While Abraham Lalo said he might explore moving the market to Hallandale, Gany and Eyal Lalo said they still hoped to open on the Hollywood site.
    Copyright © 2009, South Florida Sun-Sentinel


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