By Michele Simon
Food Safety News
If you use Wesson brand cooking oils, you may be able to join a class action against food giant ConAgra for deceptively marketing the products as natural.
These days it’s hard to walk down a supermarket aisle without bumping into a food product that claims to be “all-natural.” If you’ve ever wondered how even some junk food products can claim this moniker (witness: Cheetos Natural Puff White Cheddar Cheese Flavored Snacks – doesn’t that sound like it came straight from your garden?) the answer is simple if illogical: the Food and Drug Administration has not defined the term natural.
So food marketers, knowing that many shoppers are increasingly concerned about healthful eating, figured: why not just slap the natural label on anything we can get away with? That wishful thinking may soon be coming to an end if a few clever consumer lawyers have anything to say about it.
While various lawsuits have been filed in recent years claiming that food companies using the term natural are engaging in deceptive marketing, a suit filed in June in California against ConAgra could make the entire industrial food complex shake in its boots.
The plaintiff claims he relied on Wesson oils “100% natural” label, when the products are actually made from genetically modified organisms.
Read more at Food Safety Newsog group.