If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. ~ Sun Tzu, Art of War ca. 500 B.C.E.
DECATUR, Ill. – August 31, 2011 –The U.S. Farmers & Ranchers Alliance℠ (USFRA) today announced at the Farm Progress Show that Monsanto is joining its movement to answer Americans’ questions about how their food is raised. USFRA is a coalition of more than 50 national, regional and state agricultural groups and their partners, committed to continuously improving how they grow and raise food that provides healthy choices for people everywhere.
“USFRA marks the first time a wide range of agricultural groups are collaborating to lead the dialogue on how food is grown and raised in America,” said Bob Stallman, president of the American Farm Bureau Federation and chairman of USFRA. “USFRA’s supporters represent virtually every aspect of today’s agricultural production – both crop and livestock commodities and partners from all aspects of the agricultural spectrum.”
“American consumers are interested in learning how their food is grown and raised,” said John Raines, vice president of customer advocacy for Monsanto. “Billions of people depend upon what farmers and ranchers do on a daily basis. Monsanto is proud to support USFRA’s efforts to lead a dialogue – bringing together the voices of farmers, ranchers and agricultural partners – to address questions consumers are asking.”
USFRA created an advisory group for industry partners and participation can be achieved at different levels. Monsanto is supporting USFRA at the Premier Partner Advisory Group level and joins other industry partners including John Deere and DuPont Pioneer.
For more information on the organization, or to join the conversation, please visit www.USFRAonline.org.
About U.S. Farmers & Ranchers Alliance
U.S. Farmers & Ranchers Alliance (USFRA), established in 2010 and headquartered in Chesterfield, Mo., represents more than 50 of the top farmer- and rancher-led organizations and agricultural partners. The
alliance includes prominent agricultural groups at the national, regional and state levels that have collaborated to lead the dialogue about their commitment to continuous improvement and best production practices. For more information on the alliance, affiliates and partners and the movement to lead the conversation with Americans about today’s agriculture, visit www.USFRAonline.org; http://www.facebook.com/pages/US-Farmers-Ranchers-Alliance/103189669746931and http://twitter.com/USFRA.