A revelatory report released by The Cornucopia Institute, an organic industry watchdog, has stirred controversy in the natural foods marketing arena by highlighting abusive marketing practices by some of the nation’s largest breakfast cereal manufacturers. In some cases, companies such as Kellogg’s, Quaker Oats (PepsiCo), Barbara’s Bakery and Whole Foods Market are selling products contaminated with toxic agrichemicals and Monsanto’s genetically engineered organisms while promoting them as “natural.”
The new report, Cereal Crimes: How “Natural” Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisle, explores this growing trend of marketing conventional foods as “natural” to lure health-conscious and eco-conscious consumers and their shopping dollars.
By Andrew Davis
As cantaloupe contamination makes the news, following on peanuts, meat, eggs, cookie batter, and sprouts in Europe, it is time to realize that food borne illnesses are invaluable. They produce fear, the sine qua non of industrial agriculture, the food industry and the pharmaceutical industry which itself depends on disease.
Little Red Riding Hood noticed something was wrong with the picture, and the public should be able to see the Wolf in things as well, once it notices its pattern:
Outbreak –> relentless corporate media focus on it – corporate-driven laws with regulations used not against corporations but against small farmers and other food producers –> the more to require more industrial processes destroying those producing safe natural food –> greater centralization and consolidation of monopoly power over food.
All the solutions – irradiation, chemical washes, injected ammonia, antibiotics, pasteurization, vaccines for animals – are antithetical to healthy food and to the very existence of local organic farmers.