Intro by Dr Mercola
Domino’s Pizza’s domestic sales were falling last year. Then an organization called Dairy Management offered to help. They developed pizzas for Dominos which contained 40 percent more cheese, and then devised and payed for a $12 million marketing campaign.
But Dairy Management is not a private business — it is a creation of the U.S. Department of Agriculture. The USDA helps helm a government anti-obesity program that discourages some of the very foods that Dairy Management is vigorously promoting.
The New York Times reports:
“… [I]n a series of confidential agreements approved by agriculture secretaries in both the Bush and Obama administrations, Dairy Management has worked with restaurants to expand their menus with cheese-laden products.”
Folks, this is likely the major reason behind all the raids on the raw milk farms recently — they are viewed as a threat to the commercial dairy industry.
[Also see Cheesemakers Under Attack – Action Alert.]
While Warning About Fat, U.S. Pushes Cheese Sales
By Michael Moss
New York Times
Domino’s Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies.
Then help arrived from an organization called Dairy Management. It teamed up with Domino’s to develop a new line of pizzas with 40 percent more cheese, and proceeded to devise and pay for a $12 million marketing campaign.
Consumers devoured the cheesier pizza, and sales soared by double digits. “This partnership is clearly working,” Brandon Solano, the Domino’s vice president for brand innovation, said in a statement to The New York Times.
But as healthy as this pizza has been for Domino’s, one slice contains as much as two-thirds of a day’s maximum recommended amount of saturated fat, which has been linked to heart disease and is high in calories.
And Dairy Management, which has made cheese its cause, is not a private business consultant. It is a marketing creation of the United States Department of Agriculture — the same agency at the center of a federal anti-obesity drive that discourages over-consumption of some of the very foods Dairy Management is vigorously promoting.
Urged on by government warnings about saturated fat, Americans have been moving toward low-fat milk for decades, leaving a surplus of whole milk and milk fat. Yet the government, through Dairy Management, is engaged in an effort to find ways to get dairy back into Americans’ diets, primarily through cheese.
Americans now eat an average of 33 pounds of cheese a year, nearly triple the 1970 rate. Cheese has become the largest source of saturated fat; an ounce of many cheeses contains as much saturated fat as a glass of whole milk.
Read the full article at New York Times