While warring on raw dairy, US gov subsidizes Big Cheese

Intro by Dr Mercola

Domino’s Pizza’s domestic sales were falling last year. Then an organization called Dairy Management offered to help. They developed pizzas for Dominos which contained 40 percent more cheese, and then devised and payed for a $12 million marketing campaign.

But Dairy Management is not a private business — it is a creation of the U.S. Department of Agriculture. The USDA helps helm a government anti-obesity program that discourages some of the very foods that Dairy Management is vigorously promoting.

The New York Times reports:

“… [I]n a series of confidential agreements approved by agriculture secretaries in both the Bush and Obama administrations, Dairy Management has worked with restaurants to expand their menus with cheese-laden products.”

Folks, this is likely the major reason behind all the raids on the raw milk farms recently — they are viewed as a threat to the commercial dairy industry.

[Also see Cheesemakers Under Attack – Action Alert.]

While Warning About Fat, U.S. Pushes Cheese Sales

By Michael Moss
New York Times

Domino’s Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies.

Then help arrived from an organization called Dairy Management. It teamed up with Domino’s to develop a new line of pizzas with 40 percent more cheese, and proceeded to devise and pay for a $12 million marketing campaign.

Consumers devoured the cheesier pizza, and sales soared by double digits. “This partnership is clearly working,” Brandon Solano, the Domino’s vice president for brand innovation, said in a statement to The New York Times.

But as healthy as this pizza has been for Domino’s, one slice contains as much as two-thirds of a day’s maximum recommended amount of saturated fat, which has been linked to heart disease and is high in calories.

And Dairy Management, which has made cheese its cause, is not a private business consultant. It is a marketing creation of the United States Department of Agriculture — the same agency at the center of a federal anti-obesity drive that discourages over-consumption of some of the very foods Dairy Management is vigorously promoting.

Urged on by government warnings about saturated fat, Americans have been moving toward low-fat milk for decades, leaving a surplus of whole milk and milk fat. Yet the government, through Dairy Management, is engaged in an effort to find ways to get dairy back into Americans’ diets, primarily through cheese.

Americans now eat an average of 33 pounds of cheese a year, nearly triple the 1970 rate. Cheese has become the largest source of saturated fat; an ounce of many cheeses contains as much saturated fat as a glass of whole milk.

Read the full article at New York Times

7 responses to “While warring on raw dairy, US gov subsidizes Big Cheese

  1. “Winston sank his arms to his sides and slowly refilled his lungs with air. His mind slid away into the labyrinthine world of doublethink. To know
    and not to know, to be conscious of complete truthfulness while telling
    carefully constructed lies, to hold simultaneously two opinions which
    cancelled out, knowing them to be contradictory and believing in both of
    them, to use logic against logic, to repudiate morality while laying claim
    to it, to believe that democracy was impossible and that the Party was the
    guardian of democracy, to forget whatever it was necessary to forget, then to draw it back into memory again at the moment when it was needed, and then promptly to forget it again: and above all, to apply the same process to the process itself. That was the ultimate subtlety: consciously to induce unconsciousness, and then, once again, to become unconscious of the act of hypnosis you had just performed. Even to understand the word ‘doublethink’ involved the use of doublethink.”

    “Nineteen eighty-four”, George Orwell

  2. Pingback: While warring on raw dairy, US gov subsidizes Big Cheese | Food … « healthy pizza recipes

  3. Why am I not bowled over by this news???

  4. prefer diet by drinking plenty of water n eat lots fruits n vegetables

  5. Pingback: You’d better know what’s good for you… | CrossFit Body & Fuel

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